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I recently launched a Kickstarter campaign for my second business, XO Marshmallow. To prepare for the launch, my business partner, Kat, and I decided we needed to take some "girlboss" photos of us together so that people could see the faces behind the brand. What I heard was "an excuse to dress up", and jumped at the opportunity. Our brand colors are very bright and playful, so I knew immediately that I wanted to wear my favorite Kate Spade purple and red color block dress.

red and purple dress and mint wall - 5

We were able to find a mural in another one of our brand colors, mint, which served as the perfect backdrop for our shoot! I wanted to rock my favorite purple and red color block dress because it's both bold and simple at the same time. I knew I'd really stand out against the backdrop in these bold and vivid colors, but the simplicity of the dress also meant that I wouldn't look too busy or overwhelming for someone who was looking at them.

red and purple dress and mint wall - 1

But the most important accessory I rocked was my lipstick. I needed some new eyeshadow primer and lucky me...I got a free lipstick with purchase! Wouldn't you know, that free lipstick has become my number one favorite! Because that's totally how it would work right? The color is called "It's Happening" and it just seemed totally fitting for this shoot...because it was happening. Our Kickstarter was finally going to launch after months of prepping and the last thing left to do was photos of us together. It just felt right.

red and purple dress and mint wall - 4

PS....how hilarious is the below photo!? I'm not really sure what was happening there, but I thought it was so ridiculously funny that I had to share. Fun fact about blogging...out of the 300000 photos we take...about 5 tend to be really good. The rest look some kind of ridiculous... like this. Enjoy.

red and purple dress and mint wall - 2

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Dress (sold out - similar here) // Shoes (sold out - similar here) //

Necklace // Lipstick (color "It's Happening")

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